How Shirt Printing Leaves a Lasting Impression in Branding
When it comes to branding, t-shirts are an essential marketing tool. They leave a lasting impression with customers, encouraging them to share the brand’s message and encourage others to follow suit. They also boost employee cohesiveness and brand recognition. When it comes to printing shirts, however, quality is key. If the shirts are of poor quality, it will reflect poorly on the company’s reputation and impact sales. As such, a company should be very careful in selecting shirt stock and apparel printing services.
The type of printing used on a t-shirt impacts its lifespan and quality. Choosing the best printing method depends on the complexity of the design, the fabric to be used, and how long the print should last. Generally speaking, screen printing is the most durable option. However, digital printing and direct-to-garment (DTG) printing are also suitable options.
Whether screen-printed or digitally printed, the shirt’s design should be submitted in a vector format. This ensures the logo is crisp and clear, with accurate color. It’s also important to communicate with the printer to find out what file size and color requirements they require. This information will help your designer prepare the final files.
A quality t-shirt printing supplier will be able to provide you with a proof before the production run. This will allow you to check that the design is positioned correctly on the shirt, and that all words and numbers are correct. The proof can be a digital copy or an actual sample print of the shirt, so you can see how it looks before making your purchase.
If you’re looking for a greener alternative, look for a t-shirt printing company that uses eco-friendly inks and materials. This will not only reduce your environmental footprint but it will also resonate with environmentally conscious consumers. Moreover, eco-friendly printing methods are cost-effective.
One of the most popular t-shirt printing methods is screen printing, which involves placing a mesh screen over a t-shirt and applying ink through the open areas. Then, the screen is pulled away and additional colors are added using a stencil. The result is a clean and vibrant print.
Plastisol ink is non-toxic and carries low risks to the environment, but it still requires special care when cleaning and disposing of it. It’s also a good idea to limit screen-printed designs to three colors at most to avoid overprinting.
A reputable Minneapolis print shop will use high-quality inks that won’t fade or crack after several washes. Additionally, they should have a long track record in the industry and a strong understanding of the nuances of different fabrics, inks, and printing techniques. When selecting a printer, be sure to evaluate their work quality, experience, turnaround time, customer service, and sustainability practices. With a well-chosen partner, you can be confident that your t-shirts will turn out perfectly every time.